Sponsorship & Marketing

Cricket
Sponsorship & Marketing

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Basketball
Sponsorship & Marketing

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
Motorsport
Sponsorship & Marketing

Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
American Football
Sponsorship & Marketing

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
Motorsport
Sponsorship & Marketing

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Football
Sponsorship & Marketing

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragã, the home of Portuguese football giants FC Porto.
Motorsport
Finance & Law

US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Football
Sponsorship & Marketing

Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract
Football
Sponsorship & Marketing

Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
Basketball
Sponsorship & Marketing

OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
Basketball
Sponsorship & Marketing

The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
Cycling
Sponsorship & Marketing

UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.
Football
Sponsorship & Marketing

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Multiple Sports
Sponsorship & Marketing

German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Golf
Sponsorship & Marketing

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Football
Finance & Law

Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Football
Sponsorship & Marketing

The Spanish Football Federstion (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…