Rugby Union

Major League Rugby has signed a wide-ranging commercial partnership with digital consultant and software provider Globant, which encompasses an overhaul of its over-the-top (OTT) platform, The Rugby Network

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship

UK pay-television broadcaster TNT Sports has acquired rights to Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union club competition.

UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.

French commercial broadcaster TF1 has pointed to the impact of a home Rugby World Cup (RWC) as group net profit and revenue for the media segment of the company rose year-on-year for the third quarter.

Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.

Jaguar Land Rover (JLR) has extended its ’Official Vehicle Partner’ agreement with English club rugby’s Premiership Rugby in support of the Defender SUV brand. T

World Rugby has today (Tuesday) approved the launch of a new competition for men’s international teams as part of a wide-ranging reform of the calendar that will also include an expansion of the World Cup to 24 teams in 2027.

ITV, the UK commercial broadcaster, recorded its biggest audience of 2023, as 8.7 million people tuned into watch the closing stages of England's dramatic defeat to South Africa in the Rugby World Cup semi-final.

France's thrilling Rugby World Cup quarter-final defeat to South Africa drew the best audience of the year for commercial broadcaster TF1, but it was not enough to set a new all-time tournament viewership…

A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …

The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.  

Japanese electronics and electrical equipment manufacturing company, Mitsubishi Electric, has become the latest sponsor with existing ties to World Rugby opting to expand its association through wide-ranging backing of the women’s game.

Guinness is close to a surprise renewal of its title sponsorship agreement with rugby’s Six Nations Championship, despite the increasingly prohibitive alcohol marketing laws in two of the countries where t…

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition

IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.

Vodafone Ireland has extended its principal sponsorship of the Ireland men’s rugby team in a four-year deal with the Irish Rugby Football Union (IRFU).

Saracens Rugby Club has appointed Pitch International as its exclusive sponsorship sales agency