This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros

Sports data and betting services company Sportradar has been hired by Caribbean and Latin American betting operator Caribbean Cage as its official technology and services provider in the Caribbean and…

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.

Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…

UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.

Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…

Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts

Pixellot’s AI-driven automated technology is removing financial barriers that previously held back smaller leagues in their efforts to produce and distribute high-quality coverage, according to CEO Alon Werber. 

Sportradar has been hired by Tennis Channel to help create the network's direct-to-consumer streaming service which will include access to its linear channel and other original content

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton

Genius Sports’ Head of Sports and Broadcast, Jonny Katanchian, shares his thoughts on how broadcasters can create a viewing experience that appeals to all.

Panda Interactive, a Las Vegas-based sports technology company, has filed two separate complaints against Sportradar and Genius Sports for what it claims is infringement on its foundational interactive streaming technology patents.

Monumental Sports Network has unveiled its direct-to-consumer subscription service for local fans of the National Hockey League's Washington Capitals, the National Basketball Association’s Washington W…

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts

Athletico Ventures, the athlete investment fund set up by former Sportfive executive Arthur Bernard, has today (Thursday) launched its first collective vehicle dedicated to investing in start-ups

The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23

WSC Sports is helping to fuel the Swedish HockeyAllsvenskan’s game-changing digital strategy, creating new engagement opportunities inside and outside arenas.

Commercial Sports Media (CSM) is looking to leverage the fast growth of sports technology companies across the Nordic region with the creation of an investment arm to service the sector