American Football
Tennessee Titans’ new home to retain Nissan Stadium branding
The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
NFL Game Pass lands on Primetime Channels in UK, Germany following DAZN deal
The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
NFL Sunday Ticket suffers first issues of YouTube era
Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
How secondary ticketing is helping to fire up the NFL’s global growth
Cris Miller, Managing Director of viagogo, explains the vital role the resale ticket market plays in increasing the reach of sport’s best-attended league – both at home and abroad – and the lessons other leagues can learn.
NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Toyota ends NFL’s search for automotive sponsor
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Brand USA deal marks another presenting sponsor switch for NFL’s London Games
The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.
IMG reprises role as NFL rights sales agent in European, Asian markets
IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T
Genius unites in-play betting, data visualisations in NFL video streams
Genius Sports is to leverage its landmark betting video and data rights contract with the National Football League by launching streams that allow customers to place bets within a live video player and…
NFL posts highest opening ratings since 2016
The National Football League's viewership in the United States continues to have a strong start to the new season, recording its highest ratings across the first two weeks since 2016 with an average of…
XFL and USFL ‘in talks’ to merge spring football leagues
Professional American football leagues, the XFL and USFL, are looking to merge and create one unified alternative, spring football league
NFL opening weekend, college football score major US viewership
The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN
NFL sorts Sunday Ticket spat in US territories, wagering set to soar in new season
Pay-television operator DirecTV is to continue offering the out-of-market streaming service NFL Sunday Ticket in the United States territories of Puerto Rico and US Virgin Islands, despite having lost…
CBS Super Bowl ad space sales hit ’90 per cent’, Nickelodeon plan considered
Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
Fanatics-Panini spat intensifies as NFLPA makes early change to trading card contract
The National Football League Players' Association (NFLPA) has terminated its trading card contract with Panini and brought forward its exclusive agreement with Fanatics, further straining the relationship…
NFL’s Commanders signs Verizon as first major sponsor under new ownership
Verizon is the first major sponsor of the National Football League's Washington Commanders since the ownership takeover by Josh Harris was finalised last month
BeIN adds extra NFL programming in ‘multi-year’ French renewal
NFL action will continue to be shown in France by beIN Sports after the pay-television broadcaster struck a new deal that allows it to show extra programming