Cricket
ICC issues RFP for key data insights into sponsorship value of major events
The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Record OTT audience for Disney Star as 59m watch India suffer World Cup final defeat
India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
T Sports consortium secures primary Bangladesh cricket rights
A consortium spearheaded by sports broadcaster T Sports has secured domestic rights to the Bangladesh Cricket Board until the end of 2024, the Bangladesh Premier League (BPL) T20 competition in 2024 and…
EXCLUSIVE: DAZN’s IPL international deal on verge of termination
DAZN’s five-year Indian Premier League international rights deal is close to being terminated after just one year, SportBusiness understands.
Nine and Foxtel renew ECB rights to 2031
Nine Entertainment and Foxtel have renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031, SportBusiness understands
Saudi Arabia ‘interested’ in central IPL investment
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
EXCLUSIVE: Gujarat Titans seeking new front-of-shirt sponsor for 2024 IPL season
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
Cricket Australia finances take another hit despite T20 World Cup boost
Cricket Australia has reported a loss of A$16.9m (€10.1m/$10.7
Disney Star breaks OTT record with 35m viewers for India-Pakistan clash
Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Sportfive turns to former WSG stalwart Nair to lead cricket push
Sportfive’s appointment of former World Sport Group executive Venu Nair has signalled the ambition of the agency to win new business in cricket as it builds up its operations in Asia.
Openview excluded again as SABC agrees last-minute Cricket World Cup deal
South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Times Internet bags BCCI rights in string of international territories
Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…
IndusInd Bank becomes ICC’s seventh top-tier ‘Global Partner’
Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India.
The M
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
EXCLUSIVE: Foxtel renews BCCI deal after Pitch bags international rights
Australian pay-television broadcaster Foxtel has secured exclusive Board of Control for Cricket in India rights in a deal brokered by the Pitch International agency, SportBusiness understands
BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
ICC introduces vertical broadcast feed for World Cup
The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.