ICC Men's Cricket World Cup

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Media

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Cricket
Media

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Cricket
Media

The International Cricket Council has launched separate invitations to tender (ITT) in the Middle East and North Africa for media rights to men's and women's tournaments in the 2024-27 cycle
Cricket
Sponsorship & Marketing

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
Cricket
Licensing & Merchandising

The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Cricket
Media

Indian subscription OTT service Disney+ Hotstar has detailed plans to provide free-to-air coverage of this year’s Cricket World Cup and Asia Cup for smartphone users.
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
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Media

Pay-television broadcaster SuperSport has renewed its rights to International Cricket Council global events for eight years, from 2024 to 2031, across 52 territories in sub-Saharan Africa
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Media

Pay-TV broadcaster Sky Sports has renewed its exclusive platform-neutral rights in the UK and Ireland to International Cricket Council properties for eight years, from 2024 to 2031
Cricket
Sponsorship & Marketing

Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
Cricket
Media

Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has agreed a deal with the International Cricket Council to show this year’s men’s T20 World Cup, as well as the 2023 Cri…
Cricket
Media

Media group Zee Entertainment has agreed a surprise sublicensing deal with Disney Star for exclusive linear rights in India to men's International Cricket Council events from 2024-27
Cricket
Media

Disney Star has renewed its exclusive media rights in India for International Cricket Council events in a four-year deal covering 2024 to 2027
Cricket
Media

The International Cricket Council is reported to have made its Indian media rights tender more transparent, making its financial goals known to potential bidders and clarifying the circumstances in which a second round of bidding would be called.
Cricket
Media

The International Cricket Council will release its invitation to tender on June 20 (Monday) for media rights in India, spanning 2024 to 2031
Cricket
Media

The International Cricket Council intends to release its invitation to tender in June for global media rights spanning 2024 to 2031, sources have confirmed to SportBusiness
Cricket
Media

Australian free-to-air broadcaster Nine Entertainment has confirmed a sublicensing deal with pay-television broadcaster Foxtel covering this year's International Cricket Council T20 men's World Cup and…