Golf
Rahm extends as global ambassador of Blue Yonder
Jon Rahm, the number three ranked men's golfer in the world, is to continue as an ambassador of Blue Yonder, the United States supply chain management company, the two parties announced today (Tuesday)
Santander secures ambassador deal with Rahm
Banco Santander has signed a sponsorship agreement with Jon Rahm that allows the banking group to sport its logo on the golfer's right sleeve during all competitions
LIV Golf to offer live in-play betting with Simplebet deal
Saudi-backed team series LIV Golf has unveiled micro-betting products provider Simplebet as its official sports betting innovation partner
The Open to return to Royal Birkdale in 2026
Royal Birkdale Golf Club in the English town of Southport has been awarded hosting rights for the 2026 edition of the Open Championship
Sportfive adds to golf representation portfolio with Alpha Sports merger
Sportfive has added to its golf representation business by merging operations with the London-based Alpha Sports Management
ReachTV streams LIV Golf coverage in US airports
LIV Golf has announced a deal for airport television network ReachTV to stream live Friday tournament coverage of its events on a non-exclusive basis in the US
Barcelona targets 2029 World Athletics Championships, 2031 Ryder Cup
Barcelona City Council has signalled its intention to bid for the 2029 World Athletics Championships and the 2031 edition of golf’s Ryder Cup.
‘Scheduling conflicts’ prevent LIV Golf, PIF from attending Senate hearing
Next week’s US Senate hearing into the proposed commercial merger between the PGA Tour, LIV Golf and Saudi Arabia’s Public Investment Fund (PIF) will not hear testimony from PIF governor Yasir Al-Rumayyan and…
Andalucía authority names LIV Golf event, as PIF eyes title opportunity
Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
LIV Golf streaming app launched on LG smart TVs
LIV Golf has launched its streaming service on LG smart TVs through a link-up with end-to-end streaming and OTT technology provider ViewLift
Ryder Cup seeks to boost appeal with Roc Nation tie-up
The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…
Fenway builds on TGL backing by acquiring Boston franchise
Sports, marketing, media, entertainment and real estate company Fenway Sports Group (FSG) has stepped up its backing of TGL, the new team golf league developed by Tiger Woods and Rory McIlroy’s TMRW S…
USGA makes further Californian commitment with award of 2031 US Open
The Riviera Country Club, in Pacific Palisades, California, has been selected to host the 2031 US Open on the back of the golf major’s successful return to the Los Angeles market after 75 years.
Monahan, Al-Rumayyan and Norman called to Senate hearing on LIV merger
Two senior US senators have called on PGA Tour commissioner Jay Monahan, Saudi Public Investment Fund (PIF) governor Yasir Al-Rumayyan and LIV Golf CEO Greg Norman to testify at a hearing next month into…
PGA of America hires SeatGeek as ticketing supplier
Ticketing platform SeatGeek has announced an exclusive deal with the PGA of America, becoming the organization's official ticketing supplier for its premier events, including the PGA Championship, KitchenAid…
BMW to offer in-car coverage of Ryder Cup
German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.
OKX badges LIV’s Majesticks GC in global sponsor deal
Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
US Open delivers highest domestic ratings since 2019
NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6