Cycling
Team Dsm-Firmenich adds second title sponsor with PostNL delivery
UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.
GCN platforms the latest victims of WBD’s OTT restructure
Warner Bros. Discovery is to shut down GCN+ and the GCN App, the direct-to-consumer cycling platforms, in its latest restructuring move in the digital space
UCI’s Track Champions League gets metaverse treatment for London finale
This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
British Cycling cancels SweetSpot promoter deal alleging missed payments
The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
LCL continues to ride in yellow with Tour de France
French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Flanders Classics brings Amstel Gold Race into portfolio
Flanders Classics, the Belgian cycling event organiser, is to assume management of the Amstel Gold Race, the biggest cycling classic in the Netherlands, from the 2025 edition, it was announced today (Thursday)
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
Sweetspot tasks Orsen with revitalising struggling Tour of Britain
SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.
UCI budgets for $26m return from Paris 2024
The International Cycling Union (UCI) expects to receive $26m (€23.7m) from its share of revenues from the Paris 2024 Olympics, up from the $24.4m received after Tokyo 2020.
France Télévisions extends Tour de France rights to 2030
France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.
BigMat to sponsor inaugural Cycling World Championships
Building materials retailer BigMat has agreed a deal to sponsor the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
National Cycling League appoints industry veteran Pagnanelli as CEO
The National Cycling League, a new professional cycling competition in the US, has appointed Andrea Pagnanelli as its chief executive
Track Champions League returns to Paris with CIC as title sponsor
The International Cycling Union (UCI) has announced that the Vélodrome National de Saint-Quentin-en-Yvelines near Paris will host the third round of this year’s Track Champions League, with French bank an…
Hansgrohe extends with Netflix-featured Bora-Hansgrohe team
Bora-Hansgrohe – one of eight pro cycling teams featured in the recently streamed Tour de France: Unchained documentary on Netflix – has extended its title deal with German kitchen brand Hansgrohe unt…
Lappartient running to be next president of French Olympic Committee
David Lappartient, president of the International Cycling Union (UCI), has confirmed that he is running to be the next president of the French Olympic Committee (CNOSF)
Wasserman furthers push into cycling with Squadra acquisition
Sports, music, and entertainment agency Wasserman has deepened its involvement in cycling after acquiring Belgian practice Squadra Sports Management.
Flanders Classics joins Infront as investor in Switzerland’s Cycling Unlimited
Flanders Classics, the Belgian cycling event organiser, has been announced as a minority shareholder in Cycling Unlimited, which organises professional and amateur events in Switzerland
Uno-X secures kit sponsor ahead of Tour de France debut
Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.