Matthew Glendinning

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.

Online betting operator Bet365 has become the ‘Official Mobile Sports Betting Partner’ of the NBA’s Charlotte Hornets subject to the brand becoming a licensed operator in North Carolina.

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile

Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.

The Korn Ferry Tour, the PGA's development tour, has announced a six-year extension for Dallas-based bank Veritex to remain the title sponsor of the Veritex Bank Championship through 2030

The Bermuda Tourism Authority and offshore banking company Butterfield have signed multi-year extensions with the PGA Tour as co-title sponsors of the Butterfield Bermuda Championship

Former Puma and Roc Nation Sports executive Michele Rinchiuso has been appointed as senior vice-president for international at the sports talent and marketing agency EMW Global

Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)

US-based sports agency Excel Sports Management has expanded its footprint in American football to include on-field representation with the acquisition of REP 1 Football

The San Francisco 49ers has claimed a National Football League first, after unveiling Mexico's Foliatti Casino as its first casino partner as part of the NFL's international commercial programme