YMCA badges Atlanta Hawks jersey in purpose-led patch deal
The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
Bet365 sponsors Hornets ahead of North Carolina operator licence
Online betting operator Bet365 has become the ‘Official Mobile Sports Betting Partner’ of the NBA’s Charlotte Hornets subject to the brand becoming a licensed operator in North Carolina.
UK brand Wow Hydrate seeks global push with Man United deal
UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Rival Brazilian groups join forces against proposed betting sponsorship ban
Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Korn Ferry Tour event extends with Veritex, hires Sportfive
The Korn Ferry Tour, the PGA's development tour, has announced a six-year extension for Dallas-based bank Veritex to remain the title sponsor of the Veritex Bank Championship through 2030
Bermuda Tourism and Butterfield extend as PGA Tour co-titles
The Bermuda Tourism Authority and offshore banking company Butterfield have signed multi-year extensions with the PGA Tour as co-title sponsors of the Butterfield Bermuda Championship
Ex-Roc Nation exec Rinchiuso hired to head up EMW Global’s London office
Former Puma and Roc Nation Sports executive Michele Rinchiuso has been appointed as senior vice-president for international at the sports talent and marketing agency EMW Global
Norwegian athletes gain upper hand in skiing image rights dispute
Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)
Excel acquires REP 1 Football player representation agency
US-based sports agency Excel Sports Management has expanded its footprint in American football to include on-field representation with the acquisition of REP 1 Football
49ers strike NFL international deal first with Foliatti Casino
The San Francisco 49ers has claimed a National Football League first, after unveiling Mexico's Foliatti Casino as its first casino partner as part of the NFL's international commercial programme