PE firm Arctos invests in Aston Martin F1, Red Bull renews TAG sponsorship
US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Formula 1 content to be added to STN Video platform
North American online video platform STN Video has acquired Formula 1 content through a deal that allows publishers on STN's platform to deliver video clips to users in the United States and Canada
Peacock, EverPass agree NFL commercial establishments deal
NBCUniversal streaming service Peacock has agreed a deal with EverPass Media to allow the two Peacock-exclusive National Football League games in the current season to air at commercial establishments
US agency rEvolution launches global soccer initiative
US marketing agency rEvolution has announced the launch of rEv United, a dedicated global soccer division
NBA ties up Foot Locker in multi-year deal
The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
TGL start may be delayed after collapsed roof at Florida venue
The tech-infused golf league TGL, which is set to begin play in January, may face a delay after a power outage caused an air-supported dome to collapse at the SoFi Center, the league's venue in Florida
NWSL’s Chicago Red Stars appoints Leetzow as club president
The Chicago Red Stars of the National Women's Soccer League has named Karen Leetzow as the club's new president, joining from her previous position of chief legal officer at the United States Soccer Federation
ALT gains bare knuckle fighting betting data rights
ALT Sports Data has acquired exclusive global sports betting rights to Bare Knuckle Fighting Championship (BKFC)
PFL appoints Blumberg as VP of global brand
Former Disney and ESPN marketing executive Chris Blumberg has been announced as vice-president of global brand for the Professional Fighters League (PFL)
Portland Timbers names local company DaBella new front-of-shirt sponsor
The Portland Timbers of Major League Soccer has announced a multi-year jersey rights sponsorship from local home improvement company DaBella