United Kingdom
Cinch activates SPFL title sponsorship early release
Cinch has invoked a break clause in its title sponsorship agreement with the Scottish Professional Football League (SPFL) to allow the online car retailer to exit at the end of the current 2023-24 season
IMG lands Premiership Women’s Rugby digital remit
IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.
Brand USA deal marks another presenting sponsor switch for NFL’s London Games
The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.
Dynasty Equity deal ends FSG’s search for Liverpool investor
Fenway Sports Group (FSG) has today (Thursday) said its long-term commitment to Liverpool “remains as strong as ever” after ending its search for investment in the English Premier League club by striking a deal with US-based sports investment firm Dynasty Equity.
Infinite Athlete passes compliance test to seal Chelsea shirt deal
Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.
BetMGM kicks off ‘stable’ of Premier League sponsorships with Newcastle deal
Premier League club Newcastle United has announced a multi-year deal with the newly launched UK arm of online gaming and sports betting brand BetMGM
EFL continues strong commercial momentum with 5-year Kellogg’s deal
The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
Levy: Tottenham ‘not as tied’ to finding stadium sponsor as before
Tottenham Hotspur is “not as tied” to identifying a naming sponsor for its new £1bn ($1.2bn) stadium having derived a marketing benefit from keeping the arena brand clean, according to chairman Daniel Levy.
Premier League to vote on more games in next domestic TV cycle, closer to EFL distribution deal
Premier League clubs will meet next week to vote on the number of games to be sold in the next domestic TV packages starting in 2025, and are moving closer to a deal with the English Football League (EFL)…
Skweek launches in UK after amassing basketball rights in France
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has made the UK its second market after launching in France last year on the back of various rights acquisitions
Chelsea ‘raises $500m’ in equity investment from Ares
Chelsea has raised $500m (€466.7m) in fresh investment from US fund Ares Management as the club’s American owners seek to expand their multi-club network after spending more than $1bn on player transfers since buying the Premier League club from Russian Roman Abramovich in May 2022.
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
CSM senior executive Erskine takes top commercial job at Aston Villa
Ron Erskine, the experienced commercial executive who counts the Octagon and CSM Sport & Entertainment agencies as former employers, has joined Aston Villa as chief commercial officer (CCO)
UK PSBs unite to form new free TV streaming service
Everyone TV, the organisation which runs free TV in the UK and is jointly owned by the BBC, ITV, Channel 4 and Channel 5, has unveiled plans for a new streaming service which aims to help ensure public-service television is sustained into the future.
Ekblad joins FA as ‘broadcast lead’ for women’s football
Sports executive Andrea Ekblad has joined the Football Association as ‘Broadcast Lead - Women’s Professional Game’, in a role that covers the top two tiers of women’s football in England, the Women’s Super Lea…
ITV regains rights to England qualifiers, gets Nations League to 2028
ITV has re-established itself as the home of the England men's national football team, after the UK commercial broadcaster picked up a slate of rights for the 2024 to 2028 cycle
Former FA exec Hunter joins Wimbledon partnerships team
The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
Moshiri finalises deal to sell Everton to 777 Partners
Everton has announced today (Friday) that Miami-based investment fund 777 Partners has signed an agreement to acquire Farhad Moshiri’s full stake in the Premier League club, which accounts for 94.1 per cent of the shares.