Nascar
iRacing acquires exclusive Nascar video game license
iRacing is to launch a Nascar console game in 2025 after acquiring Nascar Team Properties' exclusive simulation-style console racing games license from Motorsport Games
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
Sportradar gets key betting data rights in Nascar contract renewal
Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
FanDuel becomes latest Nascar betting sponsor
FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
Nascar, nVenue team up on in-play micro-betting
Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Nascar sells Xfinity Series to CW in standalone deal from 2025
Nascar's decision to sell Xfinity Series rights on a standalone basis demonstrates a clear change in the stock car series' domestic media strategy from 2025, as it seeks greater exposure for the teams and drivers in its ecosystem.
NASCAR adds global esports sponsor Gen.G
NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
Chicago street race draws NBC’s biggest NASCAR audience in six years
NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
Nascar’s extended KAGR deal sets up ticketing RFP
US stock car racing series Nascar has extended its partnership with technology and consulting services firm Kraft Analytics Group (KAGR), with the two parties set to conduct a Request for Proposal (RFP)…
NASCAR, SiriusXM announce multi-year renewal
NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
NASCAR promises net zero emissions by 2035
NASCAR has committed to achieving net zero operating emissions by 2035
RTIC Outdoors becomes NASCAR sponsor in multi-year deal
RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
NASCAR team owners boycott meeting in row over new funding model
NASCAR team owners boycotted a meeting with series leadership on Wednesday (yesterday), pointing to their frustration over slow negotiations toward a new business model
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
NASCAR launches gaming experience on Roblox
NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans