Europe

US College Sport
Media

UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
Football
Sponsorship & Marketing

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragã, the home of Portuguese football giants FC Porto.
Multi-sport
Media

Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.
Multiple Sports
Finance & Law

Matchroom chairman Eddie Hearn believes a deal to sell a minority stake in the company will “probably happen” despite a proposed deal with CVC Capital Partners falling through earlier this year.In
Football
Industry Moves

Experienced broadcast executive Laurent Prud’homme is leaving his role as chief executive of L’Équipe to become chief executive of Olympique Lyonnais under the John Textor era.
American Football
Media

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
Football
Sponsorship & Marketing

Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
Basketball
Sponsorship & Marketing

OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
Football
Media

Domestic broadcast rights to the top two Czech football leagues have fetched CZK430m (€17.6m/$19.1m) per season during an invitation to tender with telco O2 picking up the lion’s share of the inventory.Fol
Cycling
Sponsorship & Marketing

UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.
Football
Sponsorship & Marketing

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Football
Finance & Law

Private equity investment is back on the Bundesliga agenda for the third time in as many years, with the German Football League (DFL) this week publishing clear guidelines in the hope of persuading the…
Multiple Sports
Sponsorship & Marketing

German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Football
Media

A selection of Uefa Women's Champions League matches, including the showpiece final, are to be shown on free-to-air television in Norway
Football
Finance & Law

Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Football
Sponsorship & Marketing

The Spanish Football Federstion (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
Golf
Media

Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
Motorsport
Media

Formula E is racing to land a new free-to-air broadcaster in Germany in time for the start of the 2024 season after ProSiebenSat.1 ended its deal despite having seemingly agreed terms on a contract extension