Baseball
MLB: Diamond Sports Group’s ‘time is up’ to make RSN plan
Major League Baseball (MLB) has demanded Diamond Sports Group (DSG), the bankrupt owner and operator of 19 Bally Sports regional sports networks (RSNs), immediately make clear its future plans
MLB surpasses attendance expectations with 70m fans in 2023
Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
WBD shifts another RSN to Houston Astros, Rockets
Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
Diamondbacks become second MLB team to leave Diamond Sports Group RSNs
The Arizona Diamondbacks of Major League Baseball has had its contract with Diamond Sports Group (DSG), the owner and operator of Bally Sports regional sports networks, rejected by a bankruptcy court overseeing…
MLB enjoys attendance boost despite record low ratings for All-Star Game
Major League Baseball suffered record-low viewership of its All-Star Game, with 7.01 million viewers on Fox, but the July 14-16 weekend was the best attended of the season so far.
The 7
TD Bank becomes Blue Jays jersey patch sponsor
Canadian bank TD Bank has agreed a deal with Major League Baseball’s Toronto Blue Jays to become the team’s first official jersey patch sponsor.
MLB to visit four countries in 2024, including first Korea game
Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres
Starr Insurance becomes Yankees jersey patch sponsor
The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
Mexico to host inaugural Baseball Champions League
A new Baseball Champions League competition will debut in Mexico later this year, bringing together teams from four national leagues for the first time
MLB enters the metaverse to offer virtual experiences to global fans
Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase
Cleveland Guardians join MLB’s jersey patch club
The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
YES Network launches app-based rewards programme
YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…
Bankruptcy hearing for Diamond Sports, Arizona Diamondbacks adjourned until July 17
Diamond Sports Group's bankruptcy hearing on the regional sports network operator's contract with Major League Baseball's Arizona Diamondbacks has been adjourned until July 17
WBSC’s Base Sport to distribute Mexican Baseball League media rights
Base Sport, the Switzerland-based commercial arm of the World Baseball Softball Confederation (WBSC), has been tasked with distributing broadcast rights to the Mexican Baseball League (LMB) in Eastern…
Cubs look to launch in-market DTC service in July
Major League Baseball's Chicago Cubs is looking to give in-market cord cutters a chance to watch games on the team's regional sports network, Marquee Sports Network
Seattle Mariners become fourth MLB team with Fubo sponsorship
Streaming platform Fubo has announced a sponsorship of Major League Baseball's Seattle Mariners, the fourth deal with an MLB team signed this season
Mets, Phillies to contest MLB London Series in 2024
Major League Baseball will return to London next year for a two-game series between the New York Mets and the Philadelphia Phillies, it was announced today (Friday)