Sailing

Sailing
Sponsorship & Marketing

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
Sailing
Sponsorship & Marketing

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…
Sailing
Sponsorship & Marketing

Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann
Sailing
Media

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Sailing
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a Global Partner of sailing’s 37th America’s Cup, marking its first major deal since it decided not to renew as an official Uefa Champions League spo…
Sailing
Media

The European Broadcasting Union, the umbrella body of free-to-air broadcasters, has acquired media rights in 39 European territories to the 37th edition of the America’s Cup, sailing’s blue-riband eve…
Sailing
Sponsorship & Marketing

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.
Sailing
Technology

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Sailing
Media

The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)
Basketball
Media

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S
Sailing
Media

Italian commercial broadcaster Mediaset has acquired free-to-air rights to the 37th America’s Cup.
Sailing
Media

UK commercial broadcaster ITV has acquired free-to-air rights to the upcoming SailGP season, while Warner Bros. Discovery has agreed a deal to exclusively cover the sailing series in New Zealand
Sailing
Sponsorship & Marketing

Oracle, the US technology giant, has extended and expanded its commercial agreement with the SailGP series until the end of the 2026 season
Sailing
Industry Moves

Sports industry veteran Antonio Alquézar has been named chief executive of the Spain SailGP Team, with the role to also include oversight of the sailing series’ event in Andalucía.
Sailing
Media

French pay-television broadcaster Canal Plus has renewed a rights agreement with the SailGP sailing series. The new five-year deal will run until 2028, according to L’Équipe.
Sailing
Sponsorship & Marketing

Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner
Sailing
Sponsorship & Marketing

SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
Sailing
Sponsorship & Marketing

Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.