North America

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.

Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.

The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…

Evolution Media Capital, the merchant banking arm of CAA, has joined forces with strategic advisory firm M. Klein & Company to launch a new entity which they claim will significantly step up their presence in the sports and entertainment investment space.

Major League Rugby has signed a wide-ranging commercial partnership with digital consultant and software provider Globant, which encompasses an overhaul of its over-the-top (OTT) platform, The Rugby Network

The National Women's Soccer League has agreed the largest media rights deals in women's sport in contracts spanning four years worth $60m (€56m) annually, with games airing on CBS, ESPN, Amazon and Scripps S…

Vince McMahon is planning on selling 8.4 million of his shares in TKO Group, the new Endeavor-owned public company formed by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE).

Flutter Entertainment, the parent company of sports betting company FanDuel, is planning to list in the United States in early 2024 on the New York Stock Exchange

Pay-television broadcasters Sportsnet and TVA Sports have regained English-language and French-language rights, respectively, in Canada to the Ultimate Fighting Championship (UFC), while the mixed martial arts promotion has agreed a documentary series deal with US streaming service Roku.

Warner Bros. Discovery has reported third-quarter net losses of $417m (€390m) after a decline in advertising revenue, a drop in streaming subscribers, and what president and chief executive David Zaslav called a “generational disruption” as the company’s stock tumbled by 19 per cent.

Disney is still searching for a strategic partner for ESPN and is fully set on taking the sports property entirely direct-to-consumer as it posted an operating income increase of 16 per cent to $987m (€922m) i…

TKO Group, the new Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced mixed results in its first quarterly…

WWE has agreed a deal for the CW Network to broadcast its talent series WWE NXT in a five-year agreement that will put the 13-year-old World Wrestling Entertainment product on network television for the…

Sports and entertainment company Legends has acquired US venue management company ASM Global as it looks to become the dominant player in the live events management and hospitality space

Streaming service Netflix is reportedly seeking to further expand its entry into live sports by targeting Premier Boxing Champions (PBC) and boxer and YouTube influencer Jake Paul.