Basketball

Basketball
Media

DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
Basketball
Media

Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Basketball
Sponsorship & Marketing

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Basketball
Sponsorship & Marketing

Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
Baseball
Media

Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
Basketball
Media

Utah Jazz fans will be able to stream their team's matches in the National Basketball Association for as little as $5 (€4.75) per game, as part of a new direct-to-consumer initiative.
Basketball
Media

Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has made the UK its second market after launching in France last year on the back of various rights acquisitions
Basketball
Sponsorship & Marketing

The Chicago Bulls, one of the most recognisable brands in world sport, is recruiting for a director of international sales to drive a new revenue stream for the National Basketball Association franchise
Basketball
Media

The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Basketball
Sponsorship & Marketing

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Basketball
Media

Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6
Basketball
Sponsorship & Marketing

Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Basketball
Media

Euroleague Basketball has completed its final major media rights deal for the 2023-24 season, agreeing a deal that takes its top-tier EuroLeague competition back to Telefónica's Movistar Plus platform …
Basketball
Media

Deutsche Telekom's offer to negotiate with free-to-air linear broadcasters in Germany over a sub-licensing rights deal for the ongoing Fiba Basketball World Cup appears to have fallen on deaf ears
Basketball
Sponsorship & Marketing

Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Basketball
Governance

Sheikh Saud Ali Al Thani, of Qatar, has been elected president of the International Basketball Federation (Fiba), four months after the Gulf state was named host of the sport's showpiece tournament, the…
Basketball
Sponsorship & Marketing

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Basketball
Media

The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…