Esports
Excel Esports adds HSBC UK to sponsorship portfolio
UK-based esports brand Excel Esports has named banking group HSBC UK as the organisation's ‘Official Financial Services Partner and Financial Health Provider’.
Sport1 strikes new ESL FACEIT rights deal
Commercial broadcaster Sport1 has extended its ESL Pro Tour rights as part of a new agreement with esports tournament organiser and production company ESL FACEIT.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
NASCAR launches gaming experience on Roblox
NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
World Squash Federation moves into VR space with Racket:Next
The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
EA Sports to add NWSL teams, players to Fifa 23
Electronic Arts (EA), the National Women's Soccer League, and the NWSL Players Association have announced that NWSL teams and players will be integrated into EA Sports' popular Fifa 23 video game
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
IOC launches Olympic Esports Series ahead of finals in Singapore
The International Olympic Committee has revealed more details surrounding its Olympic Esports Series 2023, a global virtual and simulated sports competition that will culminate in Singapore from June 22-25
Guild Esports launches in-house studio to drive esports and gaming-led campaigns
David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Savvy claims record esports investment deal with VSPO tie-up
Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
ESL FACEIT retains Bayes Esports as exclusive match data provider
ESL FACEIT Group (EFG), the merged esports company, has extended its agreement with esports data supplier Bayes Esports until 2025
Monumental to host NBA 2K League season at new esports arena
The National Basketball Association 2K League announced that it has partnered with Monumental Sports & Entertainment (MSE) to host the 2023 season at the new esports arena, District E, in Washington, DC
ESL FACEIT extends Twitch deal, adds YouTube streaming
Esports company ESL FACEIT Group (EFG) has extended its long-running agreement with Amazon-owned online streaming platform Twitch and signed a new deal with Google-owned YouTube
Electronic Arts Q3 revenues down despite ‘record engagement’ with Fifa 23
Video game developer Electronic Arts has announced a drop in revenues and expected earnings for Q3 despite "record engagement" with its FIFA 23 franchise around the 2022 Fifa World Cup
Beckham co-owned Guild Esports reports sponsorship-led revenue growth
London Stock Exchange-listed Guild Esports has reported record revenues of £4.5m ($5.5m/€5.1m) in its 2022 annual results, an increase of 137 per cent from 2021.
Sportfive secures first LEC beer sponsor with Desperados deal
The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market
G2 Esports promotes Dechelotte to CEO, Ratih named COO
Alban Dechelotte has been promoted to chief executive of the G2 Esports organisation, with Sabrina Ratih joining as chief operating officer and Philippe Adam stepping up as chief financial officer
Blast Premier details broadcast reach in over 150 territories
The Blast Premier esports tournament series will be available to watch in over 150 territories for the 2023 series after new and extended media rights deals were agreed