What We Build in Sport Sponsorship is Shared Brand Equity 

T.Bettina Cornwell provides a snapshot into trending research within the field of sports management, on the topic of shared brand equity and its importance in sport sponsorship.

T.Bettina Cornwell provides a snapshot into trending research within the field of sports management, on the topic of shared brand equity and its importance in sport sponsorship.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Read this next

Education

#1 – University of Massachusetts Amherst's MBA/MS Sport Management and MS Sport Management

6 Oct 2023
Education

#3 - University of North Carolina's Masters in Sport Administration

6 Oct 2023
Education

#2 in Europe - University of Vigo's Master in Business Administration of Sport

6 Oct 2023
Attendance

How secondary ticketing is helping to fire up the NFL's global growth

27 Oct 2023
From our partners
Education

# 3 - The Fifa Master at The International Centre for Sport Studies

1 Sep 2020