News
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
ICC issues RFP for key data insights into sponsorship value of major events
The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
McLennan axed as Rugby Australia chairman, Herbert elected successor
Hamish McLennan was ousted as chairman of Rugby Australia at a late-night board meeting yesterday (Sunday), and has been replaced by Daniel Herbert.
YMCA badges Atlanta Hawks jersey in purpose-led patch deal
The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
EXCLUSIVE: Red Bull Racing in JP Morgan Chase sponsorship talks
Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
Record OTT audience for Disney Star as 59m watch India suffer World Cup final defeat
India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Argentinian clubs unite in anti-privatisation stance against new president Milei
Argentina's leading football clubs have vowed to remain in the hands of their fans following election to the country's presidency of Javier Milei, who is staunchly in favour of privatisation
Tennessee Titans’ new home to retain Nissan Stadium branding
The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
Formula 1 delivers 18.9-per-cent increase in central sponsorship income
Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragã, the home of Portuguese football giants FC Porto.
NRK to show athletics at Paris 2024 through WBD pact
Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.
Hearn: Matchroom equity sale still likely
Matchroom chairman Eddie Hearn believes a deal to sell a minority stake in the company will “probably happen” despite a proposed deal with CVC Capital Partners falling through earlier this year.In
Prud’homme quits L’Équipe CEO role to lead Lyon
Experienced broadcast executive Laurent Prud’homme is leaving his role as chief executive of L’Équipe to become chief executive of Olympique Lyonnais under the John Textor era.
PE firm Arctos invests in Aston Martin F1, Red Bull renews TAG sponsorship
US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
NFL Game Pass lands on Primetime Channels in UK, Germany following DAZN deal
The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
Nike inks 10-year Football Australia extension, promises replica Matildas’ GK shirt
Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract
Booking.com renews with Uefa as men’s and women’s Euros sponsor
Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
OlyBet builds on Final Four role with broader Euroleague Basketball deal
OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
NBA ties up Foot Locker in multi-year deal
The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
O2 set to retain Czech league as rights fees more than double
Domestic broadcast rights to the top two Czech football leagues have fetched CZK430m (€17.6m/$19.1m) per season during an invitation to tender with telco O2 picking up the lion’s share of the inventory.Fol