News

UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…

Hamish McLennan was ousted as chairman of Rugby Australia at a late-night board meeting yesterday (Sunday), and has been replaced by Daniel Herbert.

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.

Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)

Argentina's leading football clubs have vowed to remain in the hands of their fans following election to the country's presidency of Javier Milei, who is staunchly in favour of privatisation

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragã, the home of Portuguese football giants FC Porto.

Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.

Matchroom chairman Eddie Hearn believes a deal to sell a minority stake in the company will “probably happen” despite a proposed deal with CVC Capital Partners falling through earlier this year.In

Experienced broadcast executive Laurent Prud’homme is leaving his role as chief executive of L’Équipe to become chief executive of Olympique Lyonnais under the John Textor era.

US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant

Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract

Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship

OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…

The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US

Domestic broadcast rights to the top two Czech football leagues have fetched CZK430m (€17.6m/$19.1m) per season during an invitation to tender with telco O2 picking up the lion’s share of the inventory.Fol