NCAA
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Men’s March Madness field not expanding yet
The National Collegiate Athletic Association (NCAA) Division I Men's Basketball Committee discussed expanding the 68-team field for its marquee March Madness tournament but has elected not to expand …
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
NCAA facing fresh antitrust lawsuit
The National Collegiate Athletic Association (NCAA) is facing a fresh antitrust lawsuit in relation to retroactive damages for thousands of student athletes
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
BeIN Sports France renews NCAA college sports deal with ESPN
Pay-TV broadcaster beIN Sports France has renewed its agreement with ESPN for rights to National Collegiate Athletic Association (NCAA) tournaments
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
American Gaming Association expects $15.5bn in March Madness bets
One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
NCAA issues first NIL ruling against Miami women’s basketball
The National Collegiate Athletic Association has issued its first ruling for a name, image, and likeness (NIL) violations case, ruling that the University of Miami women's basketball coach Katie Meier…
Amazon debuts official NCAA merchandise line
Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
CFP’s Hancock sees no dilution in expanding playoff format
Executive touts forthcoming enlarged field on eve of 2023 title game
NCAA panel recommends bigger championship events
The National Collegiate Athletic Association's Division I transformation committee announced a series of recommendations to the NCAA D-I Board of Directors, led by a proposed increase of championship events…
David Palmer on emerging forms of fan engagement and team ownership
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview David Palmer, founder of Bernoulli | Locke. Fisher and Russo also discuss the National Football League’s new deal with YouTube for NFL Sunday Ticket, the sale of the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury to Mat Ishbia, the appointment of Charlie Baker to lead the National Collegiate Athletic Association, the sports advertising and sponsorship market during the first quarter of new year, and the 2023 CES.