United Kingdom
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
Hearn: Matchroom equity sale still likely
Matchroom chairman Eddie Hearn believes a deal to sell a minority stake in the company will “probably happen” despite a proposed deal with CVC Capital Partners falling through earlier this year.In
NFL Game Pass lands on Primetime Channels in UK, Germany following DAZN deal
The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
UK brand Wow Hydrate seeks global push with Man United deal
UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
EXCLUSIVE: Allianz the front runner to end London Stadium naming deal search
German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Record revenues for Manchester City amid sponsor diversification strategy
Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Sky maintains golf monopoly with US PGA Championship renewal
Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
TNT Sports sublicenses top women’s football rights from DAZN
Pay-television broadcaster TNT Sports has sublicensed rights in the UK and Ireland to selected matches from the Uefa Women’s Champions League and the top-tier domestic women’s leagues of France, Spain and…
Video clipping firm Tellyo finds new buyer
Video production and live clipping company Tellyo is to be bought by Amagi, a cloud-based broadcast technology firm
UCI’s Track Champions League gets metaverse treatment for London finale
This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
British Cycling cancels SweetSpot promoter deal alleging missed payments
The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
LimeLight enters administration after sale of mass participation unit
UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
TNT Sports commits to multi-year coverage of Premiership Women’s Rugby
UK pay-television broadcaster TNT Sports has acquired rights to Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union club competition.
Lions to stay on Sky for 2025 tour of Australia
UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.
The Jockey Club brings in CSM as its principal sales agency
The CSM Sport & Entertainment agency has today (Wednesday) been tasked with attracting more sponsors for the major events organised by the Jockey Club, the UK’s largest commercial horse racing organisation.
IMG brings in Moffitt from BBC to grow studios business
IMG has strengthened its fast-growing studios business with the appointment today (Wednesday) of Ian Moffitt to the newly created role of senior vice-president of business development
Former Brentford commercial director Parkinson joins Alpine
The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
Gold family preparing to sell 10-per-cent stake in West Ham United
Vanessa Gold, daughter of late West Ham United co-chairman David Gold, is preparing to sell a stake of around 10 per cent in the Premier League club