![Running back Deuce Vaughn of the Kansas State Wildcats runs the ball for a touchdown against the TCU Horned Frogs (Photo by Tim Heitman/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2023/06/GettyImages-1447183409.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history.
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