Sweden

Multi-sport
Events

The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.
Multiple Sports
Finance & Law

Embattled Nordic media giant Viaplay Group has delayed the release of its third-quarter financials, due today (Tuesday), by one month in order to conclude talks with three major shareholders, as well as…
Multiple Sports
Media

Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.
Multi-sport
Media

Swedish public broadcaster SVT has secured highlights rights to the 2024 Paris Olympics, after striking a deal with media group Warner Bros. Discovery
Tennis
Media

TV4 Media, the Telia-owned broadcasting company, has acquired exclusive rights in Sweden to men's tennis' ATP Tour.
Table Tennis
Media

A new global table tennis event featuring some of the sport's leading male and female players, and based loosely on golf's Ryder Cup, is to debut later this year
Multiple Sports
Media

Viaplay’s share price dropped a further 27.5 per cent last week, its biggest decline since early June when chief executive Anders Jensen resigned amid a worsening financial situation at the subscription streaming and linear broadcaster.
Tennis
Sponsorship & Marketing

The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.
Multi-sport
Events

The Swedish Olympic Committee (SOK) is pushing ahead with plans to bid for the 2030 Winter Olympic Games following the release of a preliminary feasibility study into the proposal
Football
Media

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Bandy
Media

Bonnier News and Swedish media group NTM have jointly acquired domestic broadcast rights to Sweden’s men’s and women’s bandy Elitserien competitions. T
Multiple Sports
Industry Moves

Spring Media, the Sweden-based agency, has further boosted its sales team as part of an international expansion plan
Ice Hockey
Events

The National Hockey League (NHL) is to return to Sweden for its annual Global Series later this year
Football
Media

The cost of sports media rights “will have to come down in various ways” according to Anders Jensen, the president and chief executive of subscription broadcaster Viaplay Group.
Multi-sport
Events

Hans von Uthmann has been elected as the new chairman of the Swedish Olympic Committee (SOK) while a survey commissioned by SOK has found that seven out of 10 Swedes would be supportive of a bid for the…
Handball
Media

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Tennis
Media

Swedish public broadcaster SVT has again secured domestic rights to the Stockholm Open, the ATP 250 tournament which this year will take place from October 14 to 22
Multi-sport
Events

Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…