ICC issues RFP for key data insights into sponsorship value of major events
The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
TF1 scores 5.7m viewers as France thrash Gibraltar
France's record 14-0 win over Gibraltar in Uefa Euro 2024 qualifying on Saturday evening was watched by 5.7 million people on TF1, the commercial broadcaster
Skweek hires Euroleague Basketball’s Stefos, signs up Turkish Airlines
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has announced the appointment of Kimon Stefos as senior director of business development and marketing partnerships
Record OTT audience for Disney Star as 59m watch India suffer World Cup final defeat
India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Argentinian clubs unite in anti-privatisation stance against new president Milei
Argentina's leading football clubs have vowed to remain in the hands of their fans following election to the country's presidency of Javier Milei, who is staunchly in favour of privatisation
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragã, the home of Portuguese football giants FC Porto.
Nike inks 10-year Football Australia extension, promises replica Matildas’ GK shirt
Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract
Saudi Arabia entrenches itself as home of boxing with ‘Day of Reckoning’ mega card
Saudi Arabia has positioned itself at the forefront of worldwide boxing after brokering agreements with multiple promoters in record time to stage what is being described as the biggest card in boxing
DFL stresses ‘partner’ not ‘investor’ in private equity 3.0 push
Private equity investment is back on the Bundesliga agenda for the third time in as many years, with the German Football League (DFL) this week publishing clear guidelines in the hope of persuading the…
FanDuel and Genius expand NFL deal to include new BetVision offering
Sports betting operator FanDuel has expanded its agreement with Genius Sports to deliver the data, technology and broadcast services group's new BetVision streaming solution