EXCLUSIVE: Red Bull Racing in JP Morgan Chase sponsorship talks
Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
OlyBet builds on Final Four role with broader Euroleague Basketball deal
OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
GM ready to join F1 in boost to Andretti’s hopes, AlphaTauri and McLaren sign sponsors
General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
Botafogo adds sponsorship to Ingresse association
Brazilian club Botafogo has added to its group of shirt sponsors via a deal with events and entertainment ticketing platform Ingresse
San Antonio Spurs and Bitdefender leverage local links in new deal
The National Basketball Association’s San Antonio Spurs has added cyber security brand Bitdefender to its sponsorship portfolio.
Aston Martin signs up ServiceNow
Aston Martin Formula 1 team has secured a deal with US-based digital workflow company ServiceNow
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
Saudi Arabia ‘interested’ in central IPL investment
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
EXCLUSIVE: Gujarat Titans seeking new front-of-shirt sponsor for 2024 IPL season
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
Former Brentford commercial director Parkinson joins Alpine
The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director