Sponsored Content
How secondary ticketing is helping to fire up the NFL’s global growth
Cris Miller, Managing Director of viagogo, explains the vital role the resale ticket market plays in increasing the reach of sport’s best-attended league – both at home and abroad – and the lessons other leagues can learn.
How the NEOM Beach Games is creating a ‘unique opportunity’ for new legacies
The NEOM Beach Games 2023 represents the next step in Saudi Arabia’s bold event-hosting ambitions, as NEOM Sport Managing Director Jan Paterson explains.
How AI-driven technology can deliver impactful coverage for emerging and niche sports
Pixellot’s AI-driven automated technology is removing financial barriers that previously held back smaller leagues in their efforts to produce and distribute high-quality coverage, according to CEO Alon Werber.
How do broadcasters deliver what different generations want from live sports?
Genius Sports’ Head of Sports and Broadcast, Jonny Katanchian, shares his thoughts on how broadcasters can create a viewing experience that appeals to all.
A striking proposition – the World Bowling League’s transformative plans for the sport
Ten-pin bowling is set to be reimagined as an engaging commercial entity. Adi K Mishra, founder and chief executive of League Sports Co, explains why the project is vital for the future of the sport as a whole.
SPORTEL confirms position as industry leader with 2023 flagship event and international expansion in 2024
SPORTEL’s annual flagship event, SPORTEL Monaco, will be back from 23 - 25 October, at the state-of-the-art Grimaldi Forum in Monaco, with an exhibition hall already almost fully booked.
Don’t play safe – the HockeyAllsvenskan’s blueprint for digital success
WSC Sports is helping to fuel the Swedish HockeyAllsvenskan’s game-changing digital strategy, creating new engagement opportunities inside and outside arenas.
LaLiga’s practical education for sport’s future decision-makers
LaLiga Business School is branching out its offering as the groundbreaking educational department seeks to attract and develop new talents who can spearhead future growth in Spanish football and beyond.
‘A chance to rewrite the ticketing rule book’ – how women’s sport can build on record interest
Ticketing records have been smashed at the 2023 FIFA Women’s World Cup. Now, as viagogo global managing director Cris Miller argues, women’s sport has a prime opportunity to capitalise by taking an innovative approach to ticketing strategies enhance distribution and satisfy demand.
Common Goal and Jung von Matt SPORTS join forces for new offering to the global football industry
Common Goal and Jung von Matt SPORTS share the belief that football has the power to change the world, when the world plays together for good.
Secondary ticketing solves a problem – and puts fans back in control
Viagogo global managing director Cris Miller imagines a sporting world without secondary ticketing and ponders whether clubs, organisations and enterprises are rising to the challenge of maximising event attendances.
Enhancing streaming with entertaining content: the power of sports betting
Patrick Mostboeck, SVP Audiovisual at Sportradar, suggests how broadcasters can use sports betting to supercharge their content and better engage with their audiences
White paper | How video fuels fan engagement with sport’s ‘lost generation’
The sports industry has long been aware of the aging demographic among its fan base, a concern that predates the pandemic and the subsequent surge in digital entertainment options
Forging global career connections: AISTS’s long-term alumni benefits
AISTS Alumni Association president Thomas Roos explains how long-term commitments are benefiting the Lausanne-based academy’s graduates across more than 50 countries.
Online learning that puts sport’s future leaders on the right course
The Centre for Sports Business at The University of Liverpool Management School’s MSc online programme delivers a comprehensive syllabus with the challenges of tomorrow in mind.
SportBusiness at Sportel Rendez-Vous Miami: The changing face of motorsport in the US
SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 2:00pm local time.
SportBusiness at Sportel Rendez-Vous Miami: Private equity investing in sport
SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time
Long-term partner WSC Sports helps to drive NBL’s digital transformation
National Basketball League commissioner Jeremy Loeliger explains how a long-running partnership with WSC Sports has played a central role in the Australian competition’s digital growth strategy.