Baltics

The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.

Setanta Sports, the pay-television broadcaster, has secured rights in a host of European and Asian countries to Game4Ukraine, the charity football match being played in London next month

Sportway Media Group (SMG) has agreed a deal with the Latvian Hockey Federation (LHF), the automated production and live streaming firm's first agreement in a Baltic country

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain

Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.

TV3 Group, the broadcaster in the Baltic region, has extended its exclusive media rights agreement with the UK promoter Boxxer

Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…

Seoul will host the Four Continents Figure Skating Championships for the third time in 2025, after the International Skating Union (ISU) awarded hosting rights for three of its major events

Zalgirio Arena in the Lithuanian city of Kaunas will host the 2023 EuroLeague Final Four, while the 2024 edition of the basketball tournament's finale will be held at Mercedes-Benz Arena in Berlin

Viaplay Group, the international subscription streaming broadcaster, will not launch in German-speaking markets as planned next year amid wider cost-cutting initiatives

Baltic media group TV3 has acquired rights in Lithuania, Latvia and Estonia to the Glory kickboxing series. The multi-year deal begins with the Collision 4 event in the Dutch city of Arnhem on Saturday

Subscription streaming broadcaster Viaplay has secured rights across various European markets to the forthcoming Rugby League World Cup

Otepää in Estonia was today (Friday) awarded the hosting rights to biathlon’s 2027 IBU World Championships.

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…