Golf
CME Group ups commitment to LPGA Tour Championship with record prize pot
The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Sky maintains golf monopoly with US PGA Championship renewal
Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
FM Global selects LPGA event for first major sponsorship play
Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
LIV Golf fills COO void with hire of ex-MSG executive Burian
The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
TGL signs Fanatics deal, names San Francisco as latest team location
TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.
Netflix to debut live sports streaming with special F1-PGA Tour match play event
Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup
Pitch strengthens golf portfolio as LET media rights advisor
The Pitch International agency has today (Tuesday) been awarded the exclusive media rights advisory contract to the Ladies European Tour (LET)
TMRW Sports continues to build team ahead of TGL launch
TMRW Sports, the company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley which is behind TGL, has announced a raft of new hires as it continues to gear up to the January launch of the tech-focused golf league.
TGL opts for ‘linear-first’ exclusive US rights deal with ESPN
ESPN’s exclusive ‘multi-year’ US rights deal announced today (Thursday) for golf’s new TGL league will place a strong focus on linear programming as it aims to entice casual sports fans.
The
SoFi puts name to TGL, playing arena in new league’s largest deal yet
TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
PGA of America targets Ryder Cup 2025 for US-focused betting sponsorship
The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
LPGA brings in Fenway Sports Group to drive sponsorship sales
The Ladies Professional Golf Association (LPGA) has overhauled its sponsorship sales model by aligning with Fenway Sports Group (FSG) under a “commercial alliance” announced today (Tuesday).
Incoming Chelsea shirt sponsor agrees TGL analytics deal
Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
DP World Tour overhauls calendar concept for 2024 season
The DP World Tour has unveiled a substantially revamped schedule for its 2024 season, including a record prize purse of $148.5m (€135.8m), stating its plans reinforce the former European Tour’s claim to be “golf’s global Tour”.
Top-tier additions drive Ryder Cup sponsorship revenue uplift
Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier, SportBusiness understands
Citi deal takes Ryder Cup Worldwide Partners to seven
US banking group Citi has been named as a Worldwide Partner of this year’s Ryder Cup to be held at the Marco Simone Golf & Country Club in Italy.
DP World eyes global market as Ryder Cup Worldwide Partner
European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
Rahm extends as global ambassador of Blue Yonder
Jon Rahm, the number three ranked men's golfer in the world, is to continue as an ambassador of Blue Yonder, the United States supply chain management company, the two parties announced today (Tuesday)