Japan
Eredivisie blackout remains in Japan despite Fuji TV, TV Asahi deals
The Dutch Eredivisie remains off television screens in Japan, with commercial broadcasters Fuji TV and TV Asahi picking up news access rights only, SportBusiness has learned
Formula E doubles down on Tokyo hosting deal with 2025 race
Formula E has announced an agreement is in place to return to the streets of Tokyo in 2025, despite having yet to stage a race in the Japanese capital
Kubo factor helps Real Sociedad land Japanese shirt sponsor
Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Sapporo gives up on 2030 Winter Olympics
The northern Japanese city of Sapporo has decided to give up on its bid to host the 2030 Winter Olympics and Paralympics amid rising public distrust over corruption scandals connected to the 2020 Tokyo…
Matchroom breaks into Japanese boxing with live events pledge
Matchroom Boxing is making a move into Japan, after signing an agreement with Rakuten Ticket, Inc and Never Say Never (NSN), a sports entertainment and marketing company
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Strong Japanese contingent encourages Abema to renew Bundesliga deal
The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league
Rugby Australia goes for growth by diplomacy in new JRFU pact
Australia and Japan's rugby union teams will face each other more often throughout this decade as their respective governing bodies forge closer commercial and governance ties
RCD Mallorca strengthens Japanese ties with Taica renewal
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Japan’s NHK strikes late deal with Fifa for Women’s World Cup rights
A blackout of the Fifa Women's World Cup has been averted in Japan, after state broadcaster NHK stepped up to acquire the rights at late notice
Gatorade backs Fiba World Cup
Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
LaLiga goes all in on streaming in Japan with U-Next, DAZN
LaLiga is set to be shown by streaming services only in Japan from next season, after securing a new rights agreement with U-Next and a renewal with DAZN
Formula E to stage landmark event in Tokyo next year
The Formula E electric car-racing series has confirmed plans to race in Tokyo for the first time, with the Japanese capital set to host a street event next March
Threat of Women’s World Cup blackout causes concern in Japan
Japan coach Futoshi Ikeda has expressed his concern over the current impasse for domestic broadcast rights to the 2023 Fifa Women’s World Cup, stating that a lack of Japanese television coverage of the t…
Wowow lands rights to Celtic’s Japan Tour
Japanese pay-television broadcaster Wowow is to show matches from Celtic's pre-season tour of the country
Wowow cites ‘soaring’ rights fees as it exits LaLiga renewal talks
Japanese pay-television broadcaster Wowow has conceded defeat in its bid to retain rights to LaLiga, which is set to bring an end to its 20-year coverage of Spanish football's top flight
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Aoki executives handed suspended sentences in Tokyo 2020 case
Hironori Aoki, chairman of Aoki Holdings, has been handed a suspended prison sentence for bribing a former member of the organising committee for the Tokyo 2020 Olympic Games