Abu Dhabi
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Castore makes latest motorsport move with Abu Dhabi Motorsports Management
Abu Dhabi Motorsports Management, organiser of the Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit, has signed an agreement with British sportswear brand Castore
Dubai International Sports Conference & Dubai Globe Soccer Awards to be held in November
The one-day event will bring together international stars of football including players, coaches and decision makers during a grand ceremony and gala at the Madinat Jumeriah
E& reinforces rebrand with Abu Dhabi GP sponsorship
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
City signs up sustainability firm Masdar, set to ‘sever ties’ with 3Key
Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar.
As an Official Partner of the club
Community to the fore as Abu Dhabi prepares for swimming showpiece
In association with the Abu Dhabi Sports Council.
Abu Dhabi Media strikes exclusive AFC rights deal in UAE
Broadcaster Abu Dhabi Media has acquired the exclusive media rights in the United Arab Emirates for Asian Football Confederation events in the 2021 to 2024 rights cycle
Fina announces 50-per-cent increase for Short Course Worlds prizes
The International Swimming Federation (Fina) has announced a total prize pool for this year’s World Swimming Championships (25m) of over $2.8m (€2.4m).
T20 World Cup move to UAE ‘imminent’
This year's T20 World Cup cricket tournament is expected to soon be confirmed as moving from India to the United Arab Emirates, according to Reuters
Broadcasters in over 100 countries for rescheduled Abu Dhabi T10 League
The fourth edition of the Abu Dhabi T10 League has secured coverage to air the tournament in 100 countries
Eros Now agrees streaming and sponsorship deal with Abu Dhabi T10
Indian streaming platform Eros Now has acquired media rights in multiple markets for this year's Abu Dhabi T10 cricket tournament and agreed a sponsorship deal with Team Abu Dhabi
Abu Dhabi Media launches specialist combat channel
Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
ITW Playworx awarded sponsorship sales rights to Abu Dhabi T10 League
The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
CSK’s positive tests rock IPL ahead of restart
Twelve members of the Chennai Super Kings Indian Premier League team have tested positive for Covid-19, prompting its star batsman Suresh Raina to fly home to India and causing jitters ahead of the league's…
IPL gets green light for UAE move, seeks new sponsor
The Board of Control for Cricket in India has secured Indian government approval to run this year's Indian Premier League in the UAE, according to league chairman Brijesh Patel
Abu Dhabi to use UFC ‘Fight Island’ as a pilot project for sealed spectator events
Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
UFC Fight Island: Stringent testing underpins Abu Dhabi event
The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.
Yas Island safe zone completed for UFC “Fight Island”
Ultimate Fighting Championship's preparations for its "Fight Island" events this month have continued in earnest, with a 11km safe zone now secured on Abu Dhabi’s Yas Island.