Mexico
Club América tasks IMG with growing sponsorship portfolio
Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.
TelevisaUnivision lands package of Paris 2024 rights in Mexico
TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
Fifa loses global sponsorship sales head Rodriguez to LigaMX
Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico
Mexico to host inaugural Baseball Champions League
A new Baseball Champions League competition will debut in Mexico later this year, bringing together teams from four national leagues for the first time
ViX picks up AEW rights in Latin America, Caribbean
ViX, the OTT streaming platform owned by Spanish-language broadcaster TelevisaUnivisión, has acquired rights in Mexico, Latin America and the Caribbean to the All Elite Wrestling promotion.
MG Motor first brand sourced by IMG in Chivas partnership
Club Deportivo Guadalajara (Chivas), one of the most successful clubs in Mexican football, has appointed IMG to a global sponsorship sales role
Leagues Cup to stream on MLS Season Pass in Mexico
All 77 matches of the Leagues Cup 2023 tournament will be streamed via Major League Soccer's MLS Season Pass on Apple TV in Mexico
EXCLUSIVE: Disney, WBD set to renew UCL rights across LatAm
Disney and Warner Bros. Discovery are in line to renew their Uefa Champions League rights deals across Latin America and Brazil, respectively, SportBusiness understands
Liga MX clubs make notable move towards rights centralisation
Mexico’s top-tier football league, Liga MX, has approved a plan in principle to mandate the creation of a model to centralise the media rights of all 18 clubs.
Adidas named Match Ball Provider of Leagues Cup
The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
Matchroom extends DAZN deal in US, Mexico
Sports event promotion firm Matchroom has signed a three-year extension to its boxing rights deal with subscription sports streaming service DAZN in the US and Mexico
US, Mexico launch joint 2027 Women’s World Cup bid
The US Soccer Federation and the Mexican Football Federation have announced their intention to jointly bid to host the 2027 Fifa Women's World Cup
Nike adds Liga MX Femenil to women’s football portfolio
US sportswear and equipment manufacturer Nike has furthered its commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil, the top division in Mexico.
Mexico announces Olympic Games bid plan
Mexico has officially announced its intention to bid to host the summer Olympic Games in either 2036 or 2040
Inter Milan signs Ria Money Transfer, Afizzionados deals
Italian Serie A club Inter Milan has announced a new sponsorship deal with Ria Money Transfer, a company owned by Euronet Group that specialises in cross-border money transfers
Anheuser-Busch extends with Mexican federation, adds women’s team to deal
Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
LaLiga launches Summer Tour platform operated by Relevent
LaLiga, the organising body of the top two tiers of Spanish football, has announced the launch of LaLiga Summer Tour, a new platform that will organise pre-season friendlies for its clubs in overseas markets,…
Afizzionados adds Barcelona to European club portfolio
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams