North America

Football
Media

United Soccer League has struck a multi-year rights agreement with CBS Sports that will put its matches on network television for the first time in its history
Football
Sponsorship & Marketing

Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
Basketball
Media

A spate of local market National Basketball Association team media rights will hit the market next year after the league and Diamond Sports Group, the largest owner of regional sports networks (RSNs),…
Sponsorship & Marketing

The San Francisco 49ers has claimed a National Football League first, after unveiling Mexico's Foliatti Casino as its first casino partner as part of the NFL's international commercial programme
Multiple Sports
Finance & Law

DraftKings has announced a 57-per-cent jump in revenue in the third quarter to $790m (€744m).
Multiple Sports
Finance & Law

Paramount Global's streaming service Paramount+ netted 2.7 million subscribers in the quarter to bring the total to 63 million as the direct-to-consumer service's revenue increased 38 per cent year-over-year
Multiple Sports
Technology

Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…
Ice Hockey
Media

The National Hockey League's Arizona Coyotes is seeking $17.9m (€16.8m) from Diamond Sports Group (DSG), the owners and operators of Bally Sports Network regional sports networks.
American Football
Media

Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
Basketball
Sponsorship & Marketing

The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Basketball
Media

Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
Golf
Sponsorship & Marketing

Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Multiple Sports
Finance & Law

NBC streaming service Peacock added four million subscribers on a net basis in the third quarter to reach 28 million and saw its revenue rise 64 per cent from last year to $830m (€785m), as revealed i…
Motorsport
Sponsorship & Marketing

The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
Multiple Sports
Finance & Law

Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
Basketball
Sports Betting

Sports betting and iGaming operator BetMGM has signed a new deal with sports data and betting services company Sportradar for access to official National Basketball Association optical tracking data
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
Basketball
Sponsorship & Marketing

The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta