Events
How the NEOM Beach Games is creating a ‘unique opportunity’ for new legacies
The NEOM Beach Games 2023 represents the next step in Saudi Arabia’s bold event-hosting ambitions, as NEOM Sport Managing Director Jan Paterson explains.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
Swiss Olympic sets out privately financed, publicly backed Winter Games bid plan
Swiss Olympic has shared details of a feasibility study that concludes it can stage a Winter Olympic and Paralympic Games through an innovative nationwide model that will be largely privately financed.
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
Indonesia backing puts Saudi 2034 World Cup bid in pole position
Saudi Arabia is now the clear favourite to win the bidding race to host the 2034 Fifa World Cup after it received the backing of the Indonesian Football Federation (PSSI), which had previously discussed…
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
F1 Academy details calendar for first Formula 1-aligned season
F1 Academy, the all-female series backed by Formula 1, has revealed the calendar for its second season, and the first in which it will run as a support series to the men’s world championship.
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Inter Miami in first global move to cash in on Messi mania
Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
Bach fears dearth of Winter Olympics hosts with 2030, 2034 to be awarded jointly
The International Olympic Committee looks set to pursue a dual award of the 2030 and 2034 Winter Olympic Games next year, citing concerns over climate change for its decision
IOC steps up centralisation play as Olympic Qualifier Series hosts named
Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Fiba mulling changes to commercial dimensions of fast-growing 3×3
Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
UFC’s Saudi debut event to coincide with PFL launch in kingdom
The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
Indonesia ‘in talks with Australia’ over joint 2034 World Cup bid
The Football Association of Indonesia (PSSI) has held talks with its Australian counterparts over a possible bid for the 2034 Fifa World Cup, according to its president
Cricket among five additions to LA 2028 sports programme
The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
Hexagon Cup receives £1m investment from UK media group
Padel’s new Hexagon Cup has received a funding injection ahead of its first iteration from the venture capital arm of DMG Media, the UK media group that owns the Daily Mail, Metro and i newspapers.T
Saudis first out the blocks in 2034 Fifa World Cup bid race
The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Rights ‘block’ leaves Skweek to enter Spain with ticketing and hospitality focus
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has launched in Spain but with a focus on ticketing and hospitality, in the absence of holding premium sports rights