US College Sport
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
Legends ramps up college sports activities
Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Fanatics signs up CLC for global college merchandise deal
Sports merchandise company Fanatics has announced a long-term agreement with the Collegiate Licensing Co. (CLC) to sell licensed fan merchandise from US colleges to an international fanbase
Learfield cuts $600m of debt, adds $150m in equity investment
College athletics media and technology company Learfield has announced a "comprehensive deleveraging transaction" with its lenders to reduce its outstanding debt by more than $600m (€559m) as the company s…
Oregon State, Washington State file legal complaint against Pac-12
Oregon State and Washington State Universities, the two remaining Pac-12 schools following the mass exodus to three other conferences, have filed an emergency temporary restraining order against the collegiate…
College sports overhaul continues as ACC snares more Pac-12 schools
The Atlantic Coast Conference (ACC) today (Friday) voted to add three schools to its league, including two more from the beleaguered rival Pac-12 which looks destined to fold in 2024
ESPN blackout for Charter Spectrum subscribers amid Disney dispute
A number of Disney channels, including sports broadcaster ESPN, went dark yesterday (Thursday) for Charter Spectrum subscribers amid a dispute over the terms of a carriage agreement.
University of Michigan on board as Peloton targets college sports market
US-based exercise equipment and media company Peloton has announced a new strategy to partner with colleges, universities, athletes and student platforms, with the University of Michigan the first to sign up.
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Mass exodus leaves Pac-12 with four teams in college sports shake-up
The Pac-12, one of the Power Five conferences, has been left with just four teams after a series of re-alignments in college sports
Pac-12 schools ‘weigh up Apple streaming deal’ as conference shaken by departures
The Pac-12 Conference is considering a streaming-centered media-rights deal with Apple amid a number of departures from the conference
CW Network bolsters sports offering with ACC deal
The entertainment-focused CW Network has acquired exclusive rights to a slate of college football and basketball games from the Atlantic Coast Conference
Bevacqua quits NBC Sports for University of Notre Dame
Pete Bevacqua is to quit his role as chairman of NBC Sports Group to become athletic director at Notre Dame, the prestigious US university
Big 12 takes sponsorship sales in-house
US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history
Gemini Sports Analytics agrees deal with Genius for NCAA data
Gemini Sports Analytics and data, technology and broadcast services group Genius Sports have announced a new partnership to integrate official National Collegiate Athletic Association (NCAA) football and…
CFP announces dates for expanded playoff
The first College Football Playoff with 12 teams is set for 2024, with the first round featuring one game on Friday, December 20 and three games on December 21
Former president, CFO sue Pac-12 for firing, defamation
A lawsuit has been filed against college sports’ Pac-12 Conference on behalf of former Pac-12 Networks president Mark Shuken and former Pac-12 chief financial officer Brent Willman for alleged unlawful t…