South Korea
Fifa issues ITTs in South Korea for men’s and women’s World Cups
Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
First Korean sponsor key to PSG’s continuing Asian expansion
Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
Coupang takes Bundesliga rights off CJ ENM in South Korea
South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
DAZN acquires DTM, GT Masters rights in eight markets
Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Hana Bank signs with Korean FA in major sponsorship extension
Hana Bank has extended as an ‘Official Partner’ of the Korean Football Association for 10 more years until 2033, confirming the Korean bank’s place at the forefront of the governing body’s portfolio.
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UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
MLB ‘to begin 2024 season in Seoul’, Paris ‘targeted for 2025’
Major League Baseball is reportedly planning on staging regular-season games in South Korea for the first time in 2024, with Paris also being lined up to host fixtures the following year
Coupang nets exclusive AFC rights in Korea
South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Hyundai extends World Archery title sponsorship
Hyundai has announced a three-year extension of its sponsorship agreement with World Archery
Genesis backs DP World Tour’s new Korean event
Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…
Hankook continues deal as MLB official tire in US, South Korea
Global tire company Hankook Tire has announced that it has continued its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
Seoul won’t include Pyongyang in Olympics bid plan, Latvia holds talks on 2030 Games
Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…
Coupang Play furthers F1 association, Fuji TV retains rights
South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship
Chinese, Japanese and Korean sports ministers declare intent to increase cooperation on sports projects
The sports ministers of China, Japan and Korea have adopted a joint statement on increasing cooperation between the three countries on sports projects
Gwangju rekindles bid plan for 2038 Asian Games
The South Korean city of Gwangju has moved to restart a proposed joint bid with Daegu for the 2038 edition of the Asian Games multi-sport event
ISU’s Four Continents Figure Skating Championships returning to Seoul in 2025
Seoul will host the Four Continents Figure Skating Championships for the third time in 2025, after the International Skating Union (ISU) awarded hosting rights for three of its major events
Premier Sports renews NRL rights in Asia
Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027