United Kingdom

Football
Sponsorship & Marketing

English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties
Rugby Union
Sponsorship & Marketing

Jaguar Land Rover (JLR) has extended its ’Official Vehicle Partner’ agreement with English club rugby’s Premiership Rugby in support of the Defender SUV brand. T
Football
Finance & Law

Manchester United has reported record revenue of £648.4m (€743.6m/$783.6m) for the 2023 financial year, with the expectation this will grow further for the current reporting period, as the English Premier League club slashed its net loss by 75 per cent year-on-year.
Football
Sponsorship & Marketing

Google Cloud has renewed its sponsorship agreement with the English Football Association (FA), covering both the England men’s and women’s teams.
Rugby Union
Media

ITV, the UK commercial broadcaster, recorded its biggest audience of 2023, as 8.7 million people tuned into watch the closing stages of England's dramatic defeat to South Africa in the Rugby World Cup semi-final.
Football
Sponsorship & Marketing

The marketing chief for E.ON UK, Nottingham Forest’s Official Sustainability Partner, has described how the club’s poor performance in a table ranking the environmental efforts of Premier League teams created ‘a lot of hassle’ for the electric utility firm.
Football
Sponsorship & Marketing

Newcastle United has built on its existing link to Saudia, the airline which is the national flag carrier for Saudi Arabia, with a new sponsorship agreement
Football
Media

The English Premier League has released its much-anticipated domestic media rights tender, choosing to increase the number of live matches per season from 200 to 270 and preserve the Saturday 3pm blackout…
Multiple Sports
Industry Moves

UK-based sports production company Sunset+Vine has appointed Peter Angell as chief executive.
Multiple Sports
Host Broadcast & Production

Rights-owners have been urged to reconsider how their content is being presented and consumed, in a bid to better engage a newer, younger audience
Football
Sponsorship & Marketing

The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
Rugby Union
Media

France's thrilling Rugby World Cup quarter-final defeat to South Africa drew the best audience of the year for commercial broadcaster TF1, but it was not enough to set a new all-time tournament viewership…
Basketball
Media

TNT Sports, UK pay-television broadcaster, has acquired exclusive National Basketball Association broadcast rights in a multi-year deal announced this morning
Football
Finance & Law

Qatari businessman Sheikh Jassim bin Hamad al Thani has withdrawn from the bidding process to buy Manchester United after his offer for the Premier League club did not meet the valuation of the Glazer…
Football
Licensing & Merchandising

The presence of cryptocurrency-based fan tokens in UK football could be under threat after a new report from the cross-party Culture, Media and Sport (CMS) Committee called on clubs to be stopped from…
Rugby Union
Licensing & Merchandising

The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.  
Multiple Sports
Sponsorship & Marketing

UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
Multiple Sports
Sponsorship & Marketing

London’s Excel arena has announced a new long-term strategy to identify new sponsorship opportunities and unlock value beyond the venue’s core events business.