Athletics

Athletics
Media

Pay-television broadcaster Ziggo Sport has announced it is to remain the home of World Athletics' top-tier Diamond League and associated series in the Netherlands for the remainder of the decade.
Athletics
Industry Moves

World Athletics has today (Monday) appointed Marton Gyulai as its director of competition and events, fresh off the back of the official helping to deliver a widely acclaimed 2023 World Athletics Championships in Budapest.
Athletics
Sponsorship & Marketing

World Athletics has announced a new global sponsorship deal with UK management consulting firm Deloitte on the eve of the 2023 world championships in Budapest.
Athletics
Governance

Sebastian Coe has been re-elected president of World Athletics, the sport's governing body, for a third and final term and despite his time in office having been dominated by reform and displays of strong…
Athletics
Sponsorship & Marketing

World Athletics has signed manufacturing company NTN as another main sponsor from the Japanese market
Athletics
Events

Barcelona City Council has signalled its intention to bid for the 2029 World Athletics Championships and the 2031 edition of golf’s Ryder Cup.
Athletics
Sponsorship & Marketing

USA Track & Field (USATF), the governing body for American athletics, has announced Prevagen as its official 'brain health supplement'
Athletics
Sponsorship & Marketing

Workwear and equipment brand Würth MODYF has agreed a sponsorship deal with European Athletics which names Würth MODYF as a top-tier official partner of European Athletics for the 2023-24 season.
Athletics
Media

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has claimed a first for sport on the continent by partnering with European Athletics to use artificial intelligence technology…
Athletics
Media

Virgin Media, the Irish telco and commercial and pay-television broadcaster, has acquired rights to the 2023 World Athletics Championships
Athletics
Events

World Athletics has announced plans to create a new ‘short track’ product to replace the current ‘indoor’ term, which is used to describe events and performances that are set on a 200m track and traditi…
Athletics
Events

Beijing is seeking to return the World Athletics Championships to China by bidding to host the 2027 edition of the event
Athletics
Sponsorship & Marketing

Retailer Dick's Sporting Goods has announced a multi-year partnership with the Boston Athletic Association (BAA) in a deal that makes Dick's the official retail sponsor of BAA events, beginning with the…
Athletics
Events

Peru has lost its latest sporting event, with World Athletics announcing that Lima has withdrawn as host city of its 2024 U20 Championships citing “circumstances beyond its control”.
Athletics
Sponsorship & Marketing

The Bank of America has doubled its brand presence among the World Marathon Majors by adding Boston Marathon 'presenting partner' rights to its role as title sponsor of the Chicago Marathon
Athletics
Events

World Athletics has awarded its 2026 Indoor Championships to Torun in the Kuyavian-Pomeranian region of Poland, while the 2024 Race Walking Team Championships will be held in Antalya, Turkey
Athletics
Media

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Athletics
Host Broadcast & Production

World Athletics has launched a process to appoint a host broadcaster for the World Athletics Series events for five years, from 2025 to 2029