Sponsorship & Marketing

Football
Industry Moves

Andreas Jung, one of the leading commercial executives in German football, is to leave his role as the board member responsible for marketing at Bundesliga champions Bayern Munich at the end of the season
US College Sport
Sponsorship & Marketing

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Football
Sponsorship & Marketing

Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Football
Sponsorship & Marketing

Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
Football
Sponsorship & Marketing

Kipsta, the Decathlon-owned football brand, will replace Molten as the official ball supplier of the Uefa Europa League and Conference League in the next three-year cycle.
Rugby Union
Sponsorship & Marketing

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship
Football
Finance & Law

The purchase of 3.5 million new shares in Highlight Event and Entertainment (HLEE) has pushed the shareholding of Alexander Studhalter below 20 per cent, as Highlight seeks to minimise risks to the company posed by restrictions placed on the Swiss businessman by US authorities.
Cycling
Sponsorship & Marketing

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Football
Sponsorship & Marketing

The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF). 
Mass Participation
Events

UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
Skiing
Sponsorship & Marketing

Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)
Football
Sponsorship & Marketing

Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
Winter Sports
Sponsorship & Marketing

US-based footwear brand Skechers has expanded its presence in winter sports by agreeing new sponsorships with the International Ski and Snowboard Federation (FIS) and the German Ice Hockey Federation (DEB)
Football
Sponsorship & Marketing

Ligue 1 club AS Monaco has signed up fashion jewellery brand APM Monaco as its new main partner, a deal that ends the local Tourist & Convention Authority’s short spell as the holder of front of shirt sponsorship rights.
Football
Sponsorship & Marketing

Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Sponsorship & Marketing

The San Francisco 49ers has claimed a National Football League first, after unveiling Mexico's Foliatti Casino as its first casino partner as part of the NFL's international commercial programme
Tennis
Sponsorship & Marketing

The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
Australian Rules Football
Sponsorship & Marketing

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.